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AARP
Leadership

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The 22-member volunteer Board of Directors is the governing body of AARP and approves all policies, programs, activities, and services for the Association's 40 million members. More

Executive Team

Learn more about AARP's Executive Team, their backgrounds and leadership responsibilities by reading their biographies. More

AARP Leadership Profile

Emilio Pardo

Chief Brand Officer

Emilio Pardo is a senior executive with over 17 years of development and management experience with nonprofit, corporate and governmental organizations. As chief brand officer, he is responsible for creating, coordinating and integrating all brand-related plans from across the enterprise.

Prior to his new appointment, he was the senior vice president of Business Development at AARP Services Inc. At AARP Services, he was responsible for all product development, product licensing, new market channel development and joint ventures for AARP Services. He also managed all strategic alliances and corporate partnership efforts for AARP, which included working with organizations such as The Home Depot, United Health Care, The Hartford Group, Proctor & Gamble and Travelocity.

In addition to his day-to-day responsibilities, Mr. Pardo established and led AARP’s cross-disciplinary Innovation Strike Force throughout the summer and fall of 2005, producing a strategic vision and roadmap for the boomer marketplace to guide the innovation required for AARP to become a dominant, best-of-class player serving boomer needs.

Before joining AARP, Mr. Pardo held executive positions in business and partnership development, corporate reputation management, branding and public affairs. Most recently he was a senior executive for Discovery Communications Inc., where he was responsible for strategic business development spanning all 14 broadcast networks including Discovery Health Channel, Discovery Channel, Travel Channel, Animal Planet, TLC and FitTV. While at Discovery he developed a number of new on-air and off-air partnerships for the health and fitness sectors, including the development of the first Continuing Medical Education (CME) broadcast programs for Discovery Health Channel and forging dozens of public/private alliances with organizations such as the U.S. Department of Health and Human Services, the Centers for Disease Control, the White House Office of Drug Control and Policy, The National Park Service, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, and The African Medical Research and Education Foundation.

Prior to joining Discovery, Mr. Pardo was CEO and director of CityNet Telecommunications Inc. in Silver Spring, Md., and president of Universal Access Inc. in Chicago. At CityNet, he worked closely with cable, telecom and major municipalities on developing new methods of deploying and offering broadband and other information services to the citizenship. He was also responsible for leading a fundraising team that yielded a $475 million capital raise.

Mr. Pardo served as senior vice president and senior partner at Fleishman-Hillard International Communications Inc., the nation's largest public relations and marketing firm. During his 10-year career at Fleishman-Hillard he is credited with innovating some of the agency’s most successful and largest products and services, as well as pioneering its global expansion. He also served as head of business development and founder of the social marketing practice. Mr. Pardo has managed and mentored numerous senior strategic communications professionals, representing interests and organizations as diverse as SBC, PBS, AARP, VISA, AOL, TELMEX, Direct Marketing Association and the White House National Anti-Drug Communications effort.

A former senior adviser to more than 40 Fortune 500 companies on issues dealing with reputation management, branding, cyber-safety and international market expansion, Mr. Pardo was also U.S. Senate press secretary to Chairman Fritz Hollings (D-S.C.), where he was the national spokesman for five years on major national issues such as telecom reform, aviation deregulation, public television, Merchant Marines, U.S. Tourism and NASA Space Policy.

Request Emilio Pardo as a speaker for your event.

 

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